How to benefit from Product Targeting on Amazon Advertising 🎯

When your products start getting some success on Amazon, you tend to forget that behind visits, clicks and sales… there are people like you and me.

They find your products, get to your product pages and compare them with your competitors.

When you’re checking your Amazon PPC campaigns, if you have a low click through rate on this keyword or that ASIN you’ve targeted, there are many explanations. You’re probably competing against bigger fishes: ASINs with better and/or more reviews than your product.

…So, what can you do ?

Be a big fish in a small pond

Your product is better than many other competitors in your category. Use it to your advantage.

Make sure your product gets visible on their product page to encourage visitors to choose YOUR product instead.

1/Launch a Sponsored Products campaign

2/Choose a Manual Targeting > Product Targeting Campaign

3/Select a list of categories you want to target

4/Refine each category by Review Star Ratings and select from 0 to 3 stars

Now, let’s see it in action:

Start implementing this NOW on your campaigns and let me know if you start seeing results.

Have a wonderful day.

Mathieu

Retail Maniac is an agency helping Brands get more Traffic and more Sales with profitable Amazon PPC Campaigns. If you’re having hard times setting up and managing your campaigns, book a call with me here.